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About US

Alex Jewellery is built on strong morals and robust leadership under the tutelage of Mr Joseph Mudaliar, CMD, of the organization. We’re an ISO 9001:2015 certified company, and one of the leading names in the gold plated forming jewellery.

We manufacture a wide range of imitation jewellery comprising of Kundan Polki, CZ Jewellery, and Gram Gold Jewellery. Other variations include Studded Jewellery, Antique Jewellery, Pearl Jewellery, Gift Articles like Divine ldols embedded into different forms as well as other fashion accessories.

What started as a humble beginning in a small gala in Malad, with 24 young enthusiasts, has manifested into an empire where we now boost a huge workspace in Vasai.  

We, at Alex, highly believe in the philosophy of “Have Fun” where we strongly emphasis on enjoying whatever work you do and the passion to deliver the best results.

This can be seen in our Product Development team, which comprises of 200 highly skilled & well-trained personnel to deliver 300+ designs every month. To support them, we have a full-fledge, state-of-art CAD/CAM department, with the latest CAM machines. We also proudly hold India’s largest plating plant with the plating capacity of 4 Lac units/day.



Every product we manufacture is scrutinized, analysed and a thorough quality check happens before it is launched in the market. In other words, every product we engineer is a reflection of our organization. We ensure our customers’ purchase products that are par excellence in quality, standard, durability, and within affordable prices. All our products are plated in-house and their quality checks are up to International Standards.


International Award

We are modest to our roots therefore when we are appreciated for our work with accolades we are further humbled. We have been acknowledged by the International Committee and we have won many national awards also. We are proud to proclaim that our organization has earned the prestigious award “Arch of Europe” Gold Star award in the year 1996 in Excellence in Corporate Image and Quality From J. Ban Lmagen Arte S.A., an international organization with its headquarters in Madrid, Spain (Europe). 



We own manufacturing and plating plant, and we export products that are lead and nickel free. Our products are of international standards, and our quality is recognized worldwide.